We had a chat with Zimbabwean sisters and business partners, Tafadzwa and Tatenda Rungisa on how they have managed to build a booming business. Tafadzwa is an energetic young woman with a background in marketing and sales who’s aim is to empower women and youth through speaking. Tatenda is an HR professional with a passion for mentoring and blogging.
Twin Connect Solutions is a young female led organization established in 2018 by twin sisters Tatenda and Tafadzwa Rungisa based in Zimbabwe.
We are multi talented, doing what we studied for and also what we are most passionate about. Our company offers baking, events management, HR consultancy as well as youth and women empowerment. We believe everyone has potential which should grow and be used to make the world a better place.
We work from home and we started off with small orders only taking cupcakes and with time we started taking cakes orders and other meaty treats. The pressure we had in the first days was overwhelming as we have day jobs. We had to learn to cope and adjust. Every skill we have is self-taught, the main aim now is to take lessons for wedding cakes which are more sophisticated.
We have full time day jobs therefore it means baking is done as orders come at night. For our empowerment projects we usually get invitations to speak at events. Tafadzwa took part in the first TedEx talk in Bulawayo, Zimbabwe in 2017. We have also spoken on different platforms usually touching on issues that affect youth and women. We also write and contribute on different forums as a way to motivate women and address issues that affect them. So far Tatenda has contributed to more than 10 platforms based in Africa and abroad. We are all about finding purpose and empowerment.
USEFUL TIPS TO MANAGE A START UP
- Be passionate
Never just go with the flow, copying what everyone else is doing. Do what you are most passionate about and you will never go wrong.
- Be willing to learn
The privilege we have in our generation is technology, there is so much to learn on social media by merely liking a page or watching a tutorial video on YouTube. This really helped us get skills that would have cost a lot of money that we do not have currently have.
- Start small
Never be ashamed of your hustle, be willing to start small and take the baby steps climbing up the ladder to being bigger and greater.
- Customer is king
Never underestimate the power a client has to break you or make you better. Most of our client base has come from client referrals, how we have treated them has made them come back and refer their loved ones back to us. We take customer feedback seriously and make changes in areas we have to improve.
- Learning to say no
If a client comes wanting a certain job done that we can see we cannot do, the answer is a straight no, we have learnt over time that taking orders or jobs that one does not have expertise in will only result in pushing the whole brand down.