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BOOK REVIEW: “THINGS I WISH I KNEW BEFORE I STARTED MY BUSINESS”

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We came across an inspirational book by Nigerian author Doreen Ayodele, “Things I wish i knew before i started my business.” The title had our attention because well, don’t we all have things we wish we knew before we started?

In “Things I Wish I Knew Before I Started My Business”, Doreen Ayodele tells the story of Sade Williams’ entrepreneurial journey of purpose discovery, disappointments, loss of friendships, growth, self-awareness and finally becoming business savvy. The book summarizes the challenges often encountered by most 21st century African female entrepreneurs.

Doreen Author

Also, this book provides entrepreneurs with an easy understanding of business & finance processes as it thoroughly explained topics such as; business registration, financial management, pricing, taxation, investment and much more

Particularly, the author takes us on a learning voyage, where each chapter comes with a business & finance tip and an exercise that will help the African entrepreneur understand their business space and master the art of running a business.

Why She Wrote the Book

Everyday African small business owners ask me basic accounting questions that is troubling their businesses. They tell me that accounting, finance and tax is too difficult, I decided to write a story book that simplifies these concepts to the average entrepreneur even if they do not like numbers.

What People can learn from the Book

This books serves as a guide to mastering business and finance, in this book entrepreneurs will get tips that will help them build sustainable businesses that outlive them.

About The Author

Doreen is a Nigerian based  Chartered Accountant and Chartered Tax Practitioner with over a decade experience in the financial, managerial and tax industry.  She is a member of the second cohort of African Women Entrepreneurship Cooperative (AWEC).

In 2017, she founded Finance Clinic Consulting Ltd with two of her friends. They launched the first Tax Online Course in Africa; “Tax Hack” which has helped numerous entrepreneurs to understand the complexities of tax laws.

As one of Africa’s foremost Small Business Finance Expert, Doreen has engaged thousands of entrepreneurs. She hosts seminars, online classes, books, and her signature online course, the “Track Your Profit Online Bootcamp”.

She is currently on a mission to help 10,000 African entrepreneurs to bridge their financial literacy gap by 2020.

Book

Her Inspiration

As the 13th Child out of 17 children, she learnt from an early age that I had no choice than to be great. When she lost my dad and they lost everything she took the lessons from his business life. Being a Chartered Accountant, she decided to use her expertise to help other African entrepreneurs. So, they do not have to go through the hardships and pain they went through because her father’s business did not have structure.

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