“A value proposition canvas is a simple way to understand your customers needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.”
The value proposition canvas helps business figure out the value their business, products or services have for their customers. It helps you know where more effort has to be put and how to improve your overall value. It is the fit between what you make and why people buy it.
Here’s a link to your own value proposition canvas: Value Proposition Canvas and a guide to help you figure out how to best utilise the canvas and understand how to create value in your business: Value Proposition Canvas Handbook .